What does CLV stand for?

Customer Lifetime Value (marketing)

This definition appears very rarely and is found in the following Acronym Finder categories:

Business, finance, etc.

Other Resources:

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Samples in periodicals archive:

Customer lifetime value concept in PPC Loophole training.

PPC Loophole - How to Increase Repeat Buying for Same Customer

It highlights the role of customer experience management in increasing customer lifetime value, and ultimately increasing profitability.

New TM Forum Report Shows Connection between Customer Experience and ...

The NETELLER e-wallet allows consumers to spend securely online as well as allowing merchants to increase customer lifetime value.

United Kingdom: NEOVIA Financial announces three new contract wins to ...

Some benchmarks to start with include: * Number of visitors * Number of sales * Average order amount * Cost per visit * Profit per visit * Customer lifetime value Once you begin tracking these numbers in Excel or a similar program, you can see the improvement caused by the changes you make.

9 Tips for Getting More Sales from Your Existing Web Traffic

00 Paperback HF5415 Eight contributions from academics and practitioners illuminate the concept of customer lifetime value (CLV) and discuss its application in various aspects of business.

Customer lifetime value; reshaping the way we manage to maximize ...

In order to effectively put a customer lifetime value approach to work, your company will need both a sophisticated marketing approach and good customer (and cost accounting) data.

Value for life

Whereas the confusion in 1995 was over the meaning of direct marketing, we believe there is an unhealthy amount of confusion today over the meanings of two of the most important terms in interactive marketing: customer lifetime value and customer profitability.

Customer lifetime value, customer profitability, and the treatment of ...

He said: "The concept of loyalty is a simple one - by focusing on customer lifetime value, you encourage customers to return or repeat purchase.

Key to customer loyalty is 13:1