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What does XMOS stand for?

XMOS stands for Cross Media Optimization Studies (Interactive Advertising Bureau)

This definition appears somewhat frequently and is found in the following Acronym Finder categories:

  • Organizations, NGOs, schools, universities, etc.
  • Business, finance, etc.

Samples in periodicals archive:

10, 2003 Today, the Interactive Advertising Bureau (IAB) released new research results from the latest of its Cross Media Optimization Studies (XMOS) based on advertising campaigns from Kimberly-Clark's Kleenex(R) Soft Pack tissues and Colgate-Palmolive's Colgate(R) Total(R) toothpaste.
The IAB Board of Directors has been the source of the new energy and enthusiasm which has permeated the industry in the past year, enabling our staff to create and implement groundbreaking initiatives like the Interactive Branding Campaign, the next phases of the incredibly important Cross Media Optimization Studies, and a host of other programs.