In one published example, to advertise nationally on This Morning on ITV1 in April 2010, the cost was estimated at pounds 8,210 per 30 seconds (adult viewers for This Morning = one million, ratecard cost per thousand for adults = pounds 8.
What does CPM stand for?
CPM stands for Cost Per Thousand (impressions)
This definition appears very frequently and is found in the following Acronym Finder categories:
- Information technology (IT) and computers
See other definitions of CPM
We have 548 other meanings of CPM in our Acronym Attic
- Control Program Monitor
- Controlled Product Management
- Coordinadora Político-Militar (El Salvador)
- Copies Per Minute
- Copper Pass-Thru Module (IBM)
- Copra Meal
- Core Processing Module
- Corporate Performance Management
- Cost Per Mille
- Cost Per Minute
- Cost Performance Management
- Cost Performance Measure
- Cotton Pest Management (agriculture)
- Country Program Manager
- Counts Per Minute
- Coût par Mille (French: Cost per Thousand)
- Creative Production Management (Los Angeles, CA)
- Credit Portfolio Management
- Crisis Prevention and Management (Vermont)
- Critical Parameter Management (Six Sigma)
Samples in periodicals archive:
Recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average cost per thousand impressions (CPM) of only $0.
2008 2009 78% 78% of households have access to the Internet 75% 75% of households accessed the Internet for 1+ hours from home last week 67% 67% of households use the Internet to shop 48% 50% of households watched streaming video last year 24% 28% of households watched streaming video last week 38% 44% of households visited and/or published to online communities last year Source: Nielsen Claritas Online Display Advertisers Personal Lines, Mix, Direct and Agent Online Display Advertisers Personal Lines P/C * Mix Y2007 Estimated Spending $89,746,600 $28,477,900 Impressions 23,222,735,000 6,077,975,000 Cost Per Thousand $3.
Cost Per Thousand Larger quantities will always produce relative cost savings in direct mail production.
It also measures shopper hits and cost per thousand.
He said those rates are about 10 percent higher -- based on cost per thousand -- than advertising in the D-G and a CPI newspaper at the same time.
[CHART OMITTED] The traditional measure of advertising costs is "cost per impression" (or cost per thousand impressions, abbreviated as CPM).
Buyers estimate the prime-time cost per thousand for Olympic buys has fallen about 47 percent to $8.