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- Information technology (IT) and computers
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Samples in periodicals archive:
In one published example, to advertise nationally on This Morning on ITV1 in April 2010, the cost was estimated at pounds 8,210 per 30 seconds (adult viewers for This Morning = one million, ratecard cost per thousand for adults = pounds 8.
Recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average cost per thousand impressions (CPM) of only $0.
2008 2009 78% 78% of households have access to the Internet 75% 75% of households accessed the Internet for 1+ hours from home last week 67% 67% of households use the Internet to shop 48% 50% of households watched streaming video last year 24% 28% of households watched streaming video last week 38% 44% of households visited and/or published to online communities last year Source: Nielsen Claritas Online Display Advertisers Personal Lines, Mix, Direct and Agent Online Display Advertisers Personal Lines P/C * Mix Y2007 Estimated Spending $89,746,600 $28,477,900 Impressions 23,222,735,000 6,077,975,000 Cost Per Thousand $3.
Cost Per Thousand Larger quantities will always produce relative cost savings in direct mail production.
It also measures shopper hits and cost per thousand.
He said those rates are about 10 percent higher -- based on cost per thousand -- than advertising in the D-G and a CPI newspaper at the same time.
[CHART OMITTED] The traditional measure of advertising costs is "cost per impression" (or cost per thousand impressions, abbreviated as CPM).
Buyers estimate the prime-time cost per thousand for Olympic buys has fallen about 47 percent to $8.