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What does CPM stand for?

CPM stands for Cost Per Thousand (impressions)

This definition appears very frequently and is found in the following Acronym Finder categories:

  • Information technology (IT) and computers

See other definitions of CPM

Other Resources:
We have 548 other meanings of CPM in our Acronym Attic

Samples in periodicals archive:

In one published example, to advertise nationally on This Morning on ITV1 in April 2010, the cost was estimated at pounds 8,210 per 30 seconds (adult viewers for This Morning = one million, ratecard cost per thousand for adults = pounds 8.
Recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average cost per thousand impressions (CPM) of only $0.
2008 2009 78% 78% of households have access to the Internet 75% 75% of households accessed the Internet for 1+ hours from home last week 67% 67% of households use the Internet to shop 48% 50% of households watched streaming video last year 24% 28% of households watched streaming video last week 38% 44% of households visited and/or published to online communities last year Source: Nielsen Claritas Online Display Advertisers Personal Lines, Mix, Direct and Agent Online Display Advertisers Personal Lines P/C * Mix Y2007 Estimated Spending $89,746,600 $28,477,900 Impressions 23,222,735,000 6,077,975,000 Cost Per Thousand $3.