What does CA stand for?

Investigating Fan Preferences Using Conjoint Analysis Conjoint analysis requires respondents to complete a preference exercise in which they make product choices based on a researcher-presented set of attributes.

The March Group currently represents a dynamic and growing business-to-business market research firm providing a wide variety of services including new market and product assessments, market profiles/trends analysis, conjoint analysis, customer needs/requirements analysis, customer satisfaction measurements, branding studies, pricing studies and related services.

Developing the exterior from within" is the credo for the end-to-end design concept which the majority of 1,200 customers surveyed in a comprehensive Conjoint analysis favoured.

Using multisource data in product design Conjoint analysis (CA) procedures have proven to be a very popular way of integrating consumer requirements into the product design process at an early stage.

Outlining where the field of environmental and resource economics has been in this area, Smith suggests new research methods in the guise of calibration and conjoint analysis as a way of changing the focus and direction of environmental and economic policies.

The consumer decision-making process is being assessed by conjoint analysis, which is an efficient method of gathering data to be used to identify consumer groupings and their different preferences for particular attributes, including sensory and nutritional characteristics.

Two recent updates of older reviews of conjoint analysis (Wittink and Cattin, 1989; Green and Srinivasan, 1990) attest to the theoretical as well as practical vigor of this versatile marketing research tool, which has been used in numerous decision-making contexts including advertising assessment (D'Souza and Rao, 1995).

A methodology called conjoint analysis combines qualitative and quantitative assessments of the persuasive value of potential concessions, features or amenities.