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We have 14 other definitions for CMDA
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The first article ("How Consumers Persuade Each Other: Rhetorical Strategies of Interpersonal Influence in Online Communities", by Daiane Scaraboto, Carlos Alberto Rossi and Diego Costa) makes use of netnography and computer-mediated discourse analysis in order to bring an interesting account of rhetorical strategies employed by consumers in their exchange of information related to products and brands in an online community.
A computer-mediated discourse analysis approach (Herring, 2004; Paulus, 2004) was adopted for analysis of the discussion transcripts.