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The Web site for the Center for Media Literacy (1) offers a succinct chronological overview of the term media literacy broken down by decades beginning in the 1960s and 1970s with the first experiments using media in schools.
The Center for Media Literacy offers "Five key questions for media literacy" at http://bit.
Retrieved July 14, 2008, from Center for Media Literacy Web site: http://www.
Tessa Jolls, president and CEO of the Center for Media Literacy in Santa Monica, says that "we're talking to an increasingly sophisticated audience that know there are points of view" in all media.
The Center for Media Literacy is a non-profit membership organization.
Corporate concentration in the media requires that we ask more questions about the voices that are driven out of the major outlets," says Elizabeth Thoman, executive director of the Los Angeles-based Center for Media Literacy.
An effective way of countering media influence is to teach children how to critically analyze what messages are being sent, said Tessa Jolls, president of the Center for Media Literacy in Malibu, Calif.
Center for Media Literacy (CML), Visual Literacy resources www.