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The customer support sector is now a vital element of the Welsh economy which, according to the Wales Call Centre Forum, currently employs more than 24,000 people in 29 towns and cities, with the centres involved turning over a total of more than pounds 400m annually.
According to the Merseyside Call Centre Forum, 28, 000 people in the area work in full and part-time jobs in the sector.
Most of the work on Merseyside is too skilled to send abroad, said Julie Ledder, Merseyside Call Centre Forum director.
Julie Ledder, from the Merseyside Call Centre Forum, believes many of the fears people have are unfounded.
The partnership was also behind the Mersey Call Centre Forum, which draws together the major operators in the region.
For evidence of a motivated and expert workforce, look no further than the 2002 Merseyside Call Centre Forum Awards where Liverpool Direct advisor John Kane won "Agent of the Year".