What does BP stand for?

Interactive One will seek to activate African Americans through a broad cross-platform outreach program leveraging the Radio One stations, and its own robust online platform which reaches more than nine million monthly unique visitors and includes the original social networking site, BlackPlanet.

Bottom Line: Targeted marketing is the takeaway lesson here, says Omar Wasow, co-founder of BlackPlanet.

Then you have social networking sites like BlackPlanet.

an online social-networking company, which operates a number of branded websites, including BlackPlanet.

NYSE: NSR) today announced that Interactive One, the digital division of Radio One (Nasdaq: ROIAK and ROIA), a radio broadcasting company primarily targeting African-American and urban listeners, will utilize Webmetrics, a NeuStar service, to provide performance monitoring for Interactive Ones social media applications and web sites including BlackPlanet.

is expanding its Internet reach by adding BlackPlanet.

But I would say that the more specialized sites such as blackplanet.

Sherril Babcock was barred from joining blackplanet.