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[ILLUSTRATION OMITTED] Caption: Heineken USA announced that they are joining Black Cinema Cafe, an organization committed to showcasing independent Black films, to present a series a screenings across the country.
Through his "micro-cinema" arm, Black Cinema Cafe (BCC), he held free screenings of the film in restaurants, bars, and colleges, sponsored by such major companies as Grand Marnier and the Ford Motor Co.
This is another example of a series of exciting and fresh approaches, such as the Black Cinema Cafe, to reach our target 18-35 year old African American market," says Rick Novak, Ford Division car communication manager.