What does BTL stand for?

MLA style: "BTL." Acronym Finder . 2012. AcronymFinder.com 22 Feb. 2012 http://www.acronymfinder.com/Below-The-Line-(advertising)-(BTL).html
Chicago style: Acronym Finder . S.v. "BTL." Retrieved February 22 2012 from http://www.acronymfinder.com/Below-The-Line-(advertising)-(BTL).html
APA style: BTL. (n.d.) Acronym Finder. (2012). Retrieved February 22 2012 from http://www.acronymfinder.com/Below-The-Line-(advertising)-(BTL).html

Below The Line (advertising)

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