What does ADU stand for?

Audience Deficiency Unit (advertising)

This definition appears very rarely and is found in the following Acronym Finder categories:

Business, finance, etc.

Other Resources:

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Samples in periodicals archive:

As a result, audience deficiency units increased for the second quarter of 2009, thereby decreasing advertising revenues, when compared to the same period in 2008.

Crown Media Holdings Announces Operating Results for Second Quarter ...

If a show does less well than expected, the network has to offer the advertiser a "make good" or Audience Deficiency Unit (ADU).

RSG Media Systems Applies Advanced Mathematics to Lift Television Ad ...