North America and Europe lead the way in adoption of customer analytics, however fastest growth will be exhibited by the Caribbean and Latin America, followed by Asia Pacific A new report by independent market analyst Datamonitor reveals that analytical customer relationship management (aCRM) technology, considered the logical evolution of the CRM lifecycle, is being adopted by enterprises on a broader global scale.
It is one of the first text mining solutions specifically designed for analytical customer relationship management (ACRM) applications, which integrates text mining technologies with predictive analytic approaches, to enable organisations to combine and analyse unstructured and structured text data across all channels, including call centres, branch locations and websites.
Within this industry, banking and asset-management sectors lead in overall adoption of operational and analytical customer relationship management solutions, while the insurance sector lags.
The ShowCase Suite supports a wide range of business activities, including analytical customer relationship management (CRM), budgeting and financial reporting, sales analysis, campaign management, merchandise planning, and supply chain analytics.
The SPSS Directions User Conference, which is geared to a variety of audiences and skill levels, includes six educational tracks: analytical customer relationship management (CRM), business intelligence, survey and market research, analytics in government, tips and tricks and new product introductions.
Teradata also sponsors the Teradata Center for Customer Relationship Management at Duke University's Fuqua School of Business, which was created in 2000 to advance the knowledge of students who want to better understand the application of analytical customer relationship management (CRM).
Predictive Text Analytics is one of the first text mining solutions specifically designed for analytical customer relationship management (aCRM) applications.
