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What does ARB stand for?

ARB stands for American Research Bureau


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Samples in periodicals archive:

As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence, or ADI, an audience-based definition of television markets that Nielsen emulated as the DMA, and which Sales & Marketing Magazine called "the most widely used marketing tool in the world today.
As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence (ADI), an audience-based definition of television markets that Nielsen emulated as the DMA, and which was called by Sales & Marketing Magazine "the most widely used marketing tool in the world today.