What does AA stand for?

Yet the reality is that even many such huge organizations (with many marketing experts on board) tend to still opt to make use of the services of the agencies, in a situation where the in-house marketing department only serves a liaison role, with the advertising agency contracted doing the ''donkey work'' of developing and getting the strategy rolling on the ground.

Soon, all billboards in Vilnius will be required to mention the name of the advertising agency which put a particular ad on that billboard, otherwise the billboard will be removed.

An advertising agency is a service business that focuses on creating, planning, promoting and implementing publicity for clients.

Mark Bodi, longtime principal in the advertising agency Griffin Bodi & Krause, has been named president of the Manchester-based firm and Travis C.

These figures, which include the agency's work as a public relations consultant, equate to the amount spent by the advertising agency "buying media" ( booking of advertising in TV, radio and print media ( on its clients' behalf.

5 million in cash and shares for VCCP, an advertising agency responsible for the success of the O2 mobile phone brand as well as campaigns for financial services business ING Direct and Dyson vacuum cleaners.

Founded by John Grimshaw, former vice president and media director of the Encinitas-based advertising agency NYCA, in mid September, Admanium provides services such as media planning and buying, strategic marketing planning, online marketing, advertising creation and production.

The two firms will sell the operation and portions of assets of their New York-based joint venture, the Lord Group LLC, to Spier New York, an advertising agency specializing in the publishing industry, Dentsu said.